You and your team dedicate enormous amounts of time and money to driver recruitment in advertising, onboarding, training, and hiring. When drivers then leave shortly after starting, it hurts not knowing the reason or what you could have done to prevent it. It also bruises your budget to start all over again in filling that seat. You know drivers move on to other carriers for a variety of reasons: unmet expectations, equipment issues, higher pay, or a better work-life balance. However, trying to figure out why your drivers are leaving without a consistent way to measure their experiences is like fumbling around in the dark for answers.
You want to figure out which of these issues are pain points for your fleet, and to what degree. Building a sound driver retention strategy is an important step for the long-term success of your business, but where do you start?
You need a way to illuminate your drivers’ feelings so you can craft a plan that is tailored to your organization’s fleet. The longer you can keep drivers with you, the less you will spend on recruiting activities and the more profitable your business becomes.
Insights: Illuminating Driver Satisfaction & Commitment
Tenstreet’s Insights service helps address driver turnover head-on using surveys and analytics that can be used to gain actionable feedback from drivers.
We offer three different service levels so that every carrier can start retaining drivers longer, regardless of their resources or starting point.
Insights Bronze: FREE Issue Reporting and Assessment
Our Bronze tier is free to all carriers and is a great option if you’re not sure where to start when putting a retention program in place. Bronze offers access to Pulse Issues, a feature within the Driver Pulse app that allows drivers to send in updates about problems on the road to keep carriers informed. Also included is Applause Rewards, which lets carriers send Rewards points to drivers to congratulate them for positive behaviors.
Insights Silver: Out-of-the-Box Survey and Analysis Solutions
The Silver tier is built for carriers who want a more robust system for collecting driver sentiment and who want to increase retention and drive profitability right away. Silver offers a range of prebuilt surveys that can be sent at regular intervals to check in on the driver experience, along with robust analytics that help you understand larger trends, and a video broadcast feature that lets you connect with your fleet and add a human touch at a large scale.
Insights Gold: Customization and Expert Support
The Gold tier offers the widest array of features for carriers who want to customize their surveys, dive deep into the data, and optimize their businesses for the long haul using expert guidance. Gold users gain access to custom survey building, advanced data filtering, rewards automations, 2-question check-in surveys, and regular support from our Retention Services team to ensure you’re on track to make improvements drivers will love.
Dive deeper into our gold tier features by signing up for this month’s webinar, Unlocking the Power of Customized Feedback with Insights Gold!
Feature Spotlight: Interventions
Interventions, a component of Insights, helps carriers head off turnover more easily by being alerted to dissatisfied drivers right away. Interventions automatically flags drivers based on negative responses to surveys, and then assigns an employee to connect with that driver to listen to their concerns.
Clients using Interventions have highlighted the importance of talking with drivers flagged as at risk of leaving. A preliminary look at the numbers indicates that drivers who were flagged for an intervention had a 180-day retention rate that jumped over 20 percentage points from 55.5% when the intervention was not worked to 75.8% when it was worked by the carrier. This equated to a 37% increase in retention at 180 days, proving how valuable it is to intervene with those at-risk drivers.
“Carriers will now gain a deep understanding of their fleet’s satisfaction and commitment and can do this using the tools they are already accustomed to using through Tenstreet. This is just the beginning, as we will continue to bring innovation to the driver retention space.” — Tim Crawford, CEO of Tenstreet
Learn More About Insights
To start capturing feedback from your drivers through Insights, schedule time to talk to us today about which Insights tier is right for you and how you can start retainin drivers longer!
