Driver Pulse isn’t just a free app drivers love using to apply to jobs, manage their careers, communicate with carriers, complete trainings, store documents and work history, win sweepstakes, receive rewards, and more: it’s a network that has been growing more valuable for carriers every year it’s existed.
The power of a network like Pulse is that as more companies and drivers use it, the more value both parties can get out of it. As Pulse expands its reach, drivers see a wider range of carriers with jobs more likely to match their needs, and carriers get access to a larger pool of qualified drivers, making it more likely that a great match is made on both sides.
An even more incredible fact about the Pulse network is that over the last nine years as the mobile app has grown, carriers have seen meaningful return on investment from free Pulse applications. Just being a part of the network delivers valuable candidates you don’t have to pay a cent for.
By the same token, not taking advantage of Driver Pulse is like learning you have a valuable oil deposit on your land and choosing not to drill for it – the value is still present, but you’re not seeing the benefits of the resource available to you. On average, our clients receive an astonishing 49% of the cost they pay for the Tenstreet platform brought back to them through these free applications, making it more accessible than ever to use Tenstreet to make your business more efficient.
The Quantifiable Value of Free Applications
We’ve seen the actual value of these free applications to our clients when calculating how many they receive a month compared to how much they pay for their Tenstreet services. To perform this calculation, we value each application at $50 (a conservative estimate given the quality of these leads).
In total, all our clients combined receive free applications worth millions of dollars every month – demonstrating the value of these applications contribute to the market over the course of months and years.
These are staggering figures given that it doesn’t account for other savings caused by Tenstreet’s features, stemming from areas as diverse as lowered onsite onboarding costs, increased retention rates, fuel savings costs lowered, and countless others – demonstrating the truism we’ve seen over the last two decades that the most efficient way to realize savings is often to take the time to optimize your processes like participating in one of the most powerful networks in trucking.
How Free Applications Work
Tenstreet nets carriers free Pulse applications in three different ways.
- Pulse Recommendations – When one of your open positions in the Pulse app matches filters set by the driver, your job is recommended.
- Pulse Searches – Pulse Searches – Drivers can search by carrier name to see if your company is hiring and offering the option to apply through the Pulse app.
- Revived Applications – Drivers who previously applied to your company but were not hired can reapply to your company if they re-enter the job market.
The significance of these three sources is that they all represent drivers actively engaging with their job searches – they are seeking out positions that match their priorities, looking for companies they’ve heard of, and reapplying to companies they were interested in but didn’t get hired at previously. These applications come from high-quality, engaged applicants, making them valuable candidates. Put another way, these are drivers actively looking for jobs – we never push drivers to look for their next job, but we do want to be a great tool for them when they have decided to enter the job market.
Another factor: given the age of the Pulse network, most professional truck drivers have a longer established relationship with the Pulse app than they do with the carrier they currently work for. They’re used to an application process that caters to their challenges on the road and are less likely to apply to carriers who aren’t aligned with these efficient processes.
The result of all these factors is a highly optimized hiring environment for drivers where not participating in Driver Pulse means a carrier is missing out on free applications from the most experienced qualified drivers in the market – a loss of value every day.
Getting Greater Value From Pulse
The value gleaned from free applications varies widely based on everything from carrier size, adoption of our other tools, and utilization of Pulse hiring features. If you feel your company isn’t seeing a rich vein of leads and applications from the Pulse app, here are several changes you can implement to get more value out of this free resource:
- Create a Company Profile. A company profile helps drivers who search for your company’s name find you and learn more about your business, leading to more awareness of your brand and more applications to your jobs.
- Set up some Active Jobs. Posting an Active Job to your Pulse profile using our Job Store service lets drivers know what roles you’re hiring for and also makes it effortless to promote your position on dozens of job boards with just a few clicks. Active Jobs also removes the headache of updating details in several places – change it once and those updates are reflected everywhere the job is shared.
- Advertise your best qualities with Job Highlights. Use this feature to emphasize the most appealing qualities of working for your carrier – pay, home time, routes, or whatever else you’d like to shine a light on – to attract the strongest candidates.
Key Takeaways
- Not taking advantage of free Driver Pulse applications means missing out on value that already exists in the market, putting you behind the competition.
- Free Pulse applications come from actively engaged drivers who are applying to companies that match their needs, making them high-quality applicants.
- Carriers can recoup an average of 49% or more of the cost of their Tenstreet subscription from the Pulse-enabled free driver applications alone.
- The more a carrier uses the Pulse network – and further optimizes by engaging other networks like IntelliApp – the more free applications they’re likely to see.
- Carriers can continue to optimize their utilization by improving their Driver Pulse presence.
Start Seeing Free Applications
Whether you’re a seasoned client or are hearing about Tenstreet for the first time, you can see immediate, quantifiable value from the Driver Pulse app.
If you already have a Tenstreet account, reach out to your advisor to get your specific ROI number, learn how you might improve and/or learn more about how you can take full advantage of this opportunity for free applications.
If you’re not yet using Tenstreet, click the button below to request a demo to learn what you can do with Pulse!
